VCO develops, operates and communicates esports racing projects for partners across motorsport, gaming and the automotive industry.
VCO combines competition expertise, event operations, broadcast, content and communication under one roof.
We work with rights holders, brands, platforms and organisations to develop credible esports racing projects – from the first concept to live competition and ongoing communication.
Our approach combines an understanding of professional motorsport with the possibilities of virtual racing.
We develop competition concepts designed around the objectives of the project.
This can include championship structures, sporting formats, qualification systems, regulations, race formats and the overall competition journey for teams and drivers.
The goal is always the same: create racing that works competitively, operationally and for the audience.
VCO supports the planning and delivery of online competitions and live esports racing events.
Our work can include race operations, technical coordination, participant management, sporting processes and the operational setup required to deliver professional competition.
Esports racing is not only about what happens on track. It is also about how the competition is presented.
VCO develops broadcast and content concepts around racing projects, including live productions, editorial content, social media communication, photography and digital storytelling.
The objective is to turn competition into content that works across platforms and audiences.
We help integrate brands and partners into esports racing environments in a way that feels relevant to the competition and its community.
This can include partnership concepts, branded integrations, digital activations, event visibility and communication around the project.
There is no single template for esports racing.
Some projects require a complete competition concept. Others need an experienced operating partner, broadcast support, content production or communication expertise.
VCO can work across individual disciplines or support the complete project from development through execution.
Whether you are developing a new competition, bringing an existing property into esports racing or looking for an experienced operating partner, talk to us.
Talk to VCOVCO develops and delivers esports racing projects for rights holders, brands and organisations, from competition concepts and event operations to broadcast, content and communication.
Use VCO’s Contact page for general enquiries, partnerships and press requests relating to VCO and its esports racing projects.